Our social impact goals

Fashion for Change is an online charity shop, offering a new way to donate and buy luxury clothes by enabling donors to choose the charity or project that they support, see what they have raised and understand the impact they have made.

As a *Social Enterprise we will utilise any operating profits to continually develop trusted and efficient ways of reducing cost, increasing ease of recycling and significantly increasing funding to the social projects chosen by our donors.


To dramatically increase the amounts of luxury garments recycled and donated for further use

We want to inspire the estimated 400 million pounds worth of second hand luxury clothes being unworn, out of wardrobes and start working for their donors cause. To estimate the potential volume of clothing we have found some useful statistics from The British Heart foundation research, which found that women typically harbour 16 items of clothing have not been worn for over a year, most commonly because it no longer fits.  If we take a conservative estimate that people in the UK are likely to want to give 10 luxury items a year to charity, this would result in 4 million items available for donation. Through Fashion for Change we are looking to remove barriers to quality clothing donations, in particular “My luxury clothes will be sold cheap if I donate them to charity and therefore their value wasted”, “I never have the time to drop my clothes off at a charity shop”, “The charity I support don’t have a shop I can drop them off at”, “I am not sure how much I will raise or where the money will go”.

To increase the value of luxury garments and reduce retail costs

By sharing an online platform charities can reduce individual overheads and increase the sale value of their luxury garments donated by joining a site that specialises in luxury. This means that instead of 20% of an item’s sale going to charity, we are able to pass on up to 80% of its sale price. ​For example, we have found that a designer suit in a typical charity shop is likely to be sold for £20, of which as little as **£4 (20%) would be retained by the charity. In contrast, Fashion for Change might sell the same suit for £100, of which up to £80 would go to charity. 

To reduce the environmental impact of clothing production and waste

We can do this by extending the use of second hand clothes by just 9 months of active use. This would reduce each of their carbon, waste and water footprints by 30% as well as help to save up to £5 billion in resources used to supply and dispose of clothing.  More and more fashion savvy individuals are looking to purchase from a rapidly growing second hand marketplace. A recent WRAP 2013 survey found that there is a willingness amongst consumers to wear more of second hand items, especially if a better range were available, these include wider choices in terms of size, colour, brands and price. Through our online catalogue we are able to meet this growing demand for high quality second-hand clothing with a targeted online stock within 3 years of over 50,000 luxury items.

Find out more about our campaign  Contact us to discuss further how you can help our campaign

*A social enterprise combines commercial and social goals but with emphasis on the latter. Profits are reinvested in the community or company to further its social objectives ClearlySo 2015

**The Charity Retail Association claims that in order to set up a charity shop you will need a start-up capital of £5,000-£50,000, to cover the rental deposit, shop fitting, essential building repairs and staff recruitment (note that the average refit costs £10,000-£20,000). They also state that 60-80% of a charity shop’s income goes on rent, wages (minimum of a dedicated shop manager) and other overheads.